.comfort

Description

.comfort is a clothing brand that provides comfortable and appropriate fashion for the pandemic lockdown.

⟶ View Style Guide PDF

brand

objective

design

Values

comfort

inclusivity

convenience

environmentalism

minimalism

Message

"Comfort and convenience don't have to be sacrificed for style."

Task

brand identity

style guide

packaging

landing page

Strategy

Use of concentric circles and neutral colors to denote comfort and wellness.

Team

Begoña Cadenas Villegas and Irantzu Andueza Bueno.