Shout

reliance

empathy

inclusivity

solidarity

purity

"Everyone who menstruates has stained the bed at some point. Shout can help."

Craft an advertising campaign for a target audience of people who experience menstruation (25-35 years of age).

advertising campaign

Emotional appeal through the use of an inclusive slogan "Porque a ti también te ha pasado" ("Because it’s happened to you too") that recognizes and validates an uncomfortable shared experience. Achieved not by representing the subject of menstruation as an unppleasant issue but by employing images of anonymous, untidy beds in pastel colors that evoque everyday life.